Creating the logo

Since our name was vortex, we decided to have a space them with out logo.
I researched vortex first and we discussed the following photos found through google images

We decided that we liked the bright, almost neon colours and that they had an eye-catching quality we wanted to include in our logo. We decided we like the bottom photo the best because it was less regular than the others and gave the impression that our company is individual and not what you expect which is something we wanted to portray.

 

However, because they are abstract concepts, we can't go and create our own using real life footage, so instead, we researched creating things using adobe fireworks

We watched this video and realised it would be very difficult to create the effect we wanted from scratch using the software we have available, as it would be near impossible to create images such as the ones we found above in the timeframe we have available as most of the logos in the video started with a pre-existing image

We also decided that the logo needed to have the possibility of movement, some type of swirling and spinning which was something which would be near impossible using adobe and we don't have access to any other imaging software

We used the doctor who intro's as inspiration for the movement of our logo, as we felt it gave the impression of a journey.

Instead of adobe fireworks we decided to use an existing photo of the galaxy in PowerPoint and using the animation we made it spin and grow to give the impression of movement.

These are the photos of the galaxy we found using Google image we discussed.

 

We decided that we wanted a more circular image to make more of an impression with the movement and also the edges of the image would be less visible

Our first trial is below

We then decided to change the text to white so it would be easier to read and more striking in comparison to the dark background

We decided to make it so the image only spins in one direction with the text spinning in the other direction, to make it less disorientating and confusing for the audience

We felt this final logo was eye-catching because of the bright colours and also engaging because of the spinning and growing without distracting from the company name because it was a slow spin in the same direction.