'much of the pleasure of popular cinema lies in the process of "difference in repetition"'
'genre is constituted by specific systems of expectations and hypothesis which spectators bring with them to the cinema and which interact with the films themselves during the course of the viewing process'
There would be no pleasure without difference.
We derive pleasure from observing how the conventions of genre are manipulated, and seeing how our expectations shift.
Example of when expectation is defied:
In Django unchained, a hard hitting Action Western, comedy is used to portray the KKK.
This engages the audience because it surprises them and challenges their expectations of the genre.
Example of when conventions are repeated:
Also the typical Western style is exploited, and the audience enjoy seeing the typical opening credits and setting, this is made more satisfying for the audience because it is very similar to the original western films.
Because we are only producing a trailer, we have decided not to include a strong challenge of the genre as we felt it will be impossible to establish the main genre (crime) strongly enough in the course of a short trailer for it not to be undermined by the challenge of another genre within it (e.g comedy).
So we will use repeated conventions of the genre as shown in both the crime iconography research and the iconic sounds of crime research
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