Tagline Creation

We researched in to a wide range of different quotes that related to money as it a massive concept of our film trailer. There are many different quotes that relate to money, enemies, misery and crime. we started with just searching for different quotes:

This gave us a good starting point on quotes for inspiration from many different sources ranging form actors, rappers, millionaires and age old quotes. With these we were able to make a wide range of inspirations to create a effective tagline.

We decided that as the main concept for our film was based on money we needed to include a reference to that in our film trailer, so then as a group we made a list of different tag lines we could include in our film trailer.

'Money isn't Everything' 
'Theres no such thing as enough money'
'Money can drive everyone insane'
'Violence is the only answer concerning Money'
'Stealing money is no sin'
'The Best things in life aren't free'

After looking at the 6 final possible tag lines we looked to see what they would look like on our developing poster and realised that many were too long and not quick or snappy enough. So we got down to the top three of:

'Money isn't Everything'
'Stealing money is no Sin'
'The best things in life aren't free'

We then discussed which each tagline implied and all decided that 'The Best things in life aren't free' was the most fitting as it related to the action of the trailer as the three main protagonists originally enjoy the money and the 'best' things they can do with it until it reveals a dangerous element that takes things away from them.

'The Best Things in Life aren't free'

Tagline Research

For our film trailer we needed a tagline to attract an audience to our film, so we researched in to different crime films and there famous catchphrases from the most successful films.

This is a short clip of the nine best famous crime tagline/ catchphrases that I made;

From this research we discovered that the tagline was either a famous quote from the films or something related to the story. We also discover that a successful tagline needed to be short, simple and snappy to gather attention of people and be remembered.

The Godfather Films our famous for being successful crime films with many quotes that represent the tag lines or quotes from the films. On the posters there are quotes relating to the action and events of the films. For example; 'Real Power can't be given. It must be taken' or  'All the Power on Earth can't change destiny' this refers to power which is a huge concept of the film and links to the genre well.

In White Heat they use the actors name to play on  words for the tagline.The actor is famous and this intrigues the audience that have seen previous films of his. This allows them to link the taglines in 'Cagney is red hot in white heat'

In Goodfellas it uses the quote directly from the film 'As far back as I remember I've always wanted to be a gangster' which is a famous quote from the film and straight away gives the audience an expectation of what they will see.




This research allowed us to get a good idea for what our taglines could contain and how we could make them relate to the audience, the concept and the title. We gathered together to brainstorm ideas for our own tagline.

Problem Resolution

We used a font specific to iMovie as our recurring font throughout the trailer, we wanted to make sure we continued this theme and therefore linked our ancillary texts to our trailer effectively, however this was made more difficult as the font itself was not possible to download onto any Macs or PCs.

We overcame this problem by entering all text we wanted in this font, in our ancillary texts, onto a black screen on iMovie, we then screen shot each piece of text, saving it as an image before we could use it. 

We also had to upload the image to LunaPic, a free online photo editor, this allowed us to make the background of the text transparent, making it more easy to insert into our poster and website.

CAP£TAL Inspiration

When creating our poster, we looked at a variety of other posters and techniques they had used to make their poster stand out and appear unique.

We took specific inspiration from the Se7en poster:

For this poster we looked at how the title of the film had been made into an iconic image which stands out, capturing people's attention. We decided this was something we wanted to include in our own poster design.

We chose to change the title Capital to be written as Cap£tal, as this highlighted the dominant theme of our trailer, money, as well as making the pound sign stand out as it is a central image, as used in the Se7en poster. We were also conscious to ensure that the word was still readable, as we wanted to make sure our film's name is easy to remember from our poster.

Poster development

The Powerpoint below shows the changes we made to the poster from our initial design to our end product

Research on posters

As well as analysing existing posters to find out the conventions, we also looked for advice and information about how posters are laid out.

On the Wikihow UGC site, we found a number of articles about film posters, but the one below seemed the most valuable:

 

http://www.wikihow.com/Design-a-Professional-Looking-Movie-Poster

And this is what we decided from it

 

Font Decisions

From our previous research we decided on a sans serif non-handwritten decorative font, so we explores some possibilities and the decision is show below

Fonts

http://www.youtube.com/watch?v=t87QKdOJNv8
http://www.youtube.com/watch?v=dPZ8Bgl6xlc

Logo Adjustments

After looking at some trailers, we noticed our logo didn't seem to match the conventions of the famous film logos

We took inspiration from this video and decided the logo needed a more three dimensional and kinetic feel.

However we still wanted to include the abstract feel of the universe to fit with our production company name, so we researched abstract visualisations, taking inspiration from the backdrop to many independent music videos

We then researched a video on the creative commons portion of the site which meant it was copyright free so we could use it as part of our own logo

We chose this video as we felt it had the most to work with and we liked the simple colour scheme as we find it eye-catching.

We selected one section of the video and chose to run it at 800% speed to make it shorter and give it more pace.We then run the same section of clip at the same speed but in reverse to give the impression it was expanding then receding as it gives a more complete and cyclical feel.

Finally we added our production name in copperplate font as we felt it was striking and clear to read but also quite distinctive so we can create a strong sense of branding across all of our products

We also used a blur effect to make the text feel more integrated with the visualisation.

\For the sound we cut the sound that was on the videos as because we had sped it up it sounded very high pitched, so instead we separated the sound and selected a 6 second clip to accompany the visual and also faded it in and out to make it less abrupt.

Creating the logo

Since our name was vortex, we decided to have a space them with out logo.
I researched vortex first and we discussed the following photos found through google images

We decided that we liked the bright, almost neon colours and that they had an eye-catching quality we wanted to include in our logo. We decided we like the bottom photo the best because it was less regular than the others and gave the impression that our company is individual and not what you expect which is something we wanted to portray.

 

However, because they are abstract concepts, we can't go and create our own using real life footage, so instead, we researched creating things using adobe fireworks

We watched this video and realised it would be very difficult to create the effect we wanted from scratch using the software we have available, as it would be near impossible to create images such as the ones we found above in the timeframe we have available as most of the logos in the video started with a pre-existing image

We also decided that the logo needed to have the possibility of movement, some type of swirling and spinning which was something which would be near impossible using adobe and we don't have access to any other imaging software

We used the doctor who intro's as inspiration for the movement of our logo, as we felt it gave the impression of a journey.

Instead of adobe fireworks we decided to use an existing photo of the galaxy in PowerPoint and using the animation we made it spin and grow to give the impression of movement.

These are the photos of the galaxy we found using Google image we discussed.

 

We decided that we wanted a more circular image to make more of an impression with the movement and also the edges of the image would be less visible

Our first trial is below

We then decided to change the text to white so it would be easier to read and more striking in comparison to the dark background

We decided to make it so the image only spins in one direction with the text spinning in the other direction, to make it less disorientating and confusing for the audience

We felt this final logo was eye-catching because of the bright colours and also engaging because of the spinning and growing without distracting from the company name because it was a slow spin in the same direction.