For our film trailer we needed a tagline to attract an audience to our film, so we researched in to different crime films and there famous catchphrases from the most successful films.
This is a short clip of the nine best famous crime tagline/ catchphrases that I made;
From this research we discovered that the tagline was either a famous quote from the films or something related to the story. We also discover that a successful tagline needed to be short, simple and snappy to gather attention of people and be remembered.
The Godfather Films our famous for being successful crime films with many quotes that represent the tag lines or quotes from the films. On the posters there are quotes relating to the action and events of the films. For example; 'Real Power can't be given. It must be taken' or 'All the Power on Earth can't change destiny' this refers to power which is a huge concept of the film and links to the genre well.
In White Heat they use the actors name to play on words for the tagline.The actor is famous and this intrigues the audience that have seen previous films of his. This allows them to link the taglines in 'Cagney is red hot in white heat'
In Goodfellas it uses the quote directly from the film 'As far back as I remember I've always wanted to be a gangster' which is a famous quote from the film and straight away gives the audience an expectation of what they will see.
This research allowed us to get a good idea for what our taglines could contain and how we could make them relate to the audience, the concept and the title. We gathered together to brainstorm ideas for our own tagline.
This is a short clip of the nine best famous crime tagline/ catchphrases that I made;
From this research we discovered that the tagline was either a famous quote from the films or something related to the story. We also discover that a successful tagline needed to be short, simple and snappy to gather attention of people and be remembered.
The Godfather Films our famous for being successful crime films with many quotes that represent the tag lines or quotes from the films. On the posters there are quotes relating to the action and events of the films. For example; 'Real Power can't be given. It must be taken' or 'All the Power on Earth can't change destiny' this refers to power which is a huge concept of the film and links to the genre well.
In White Heat they use the actors name to play on words for the tagline.The actor is famous and this intrigues the audience that have seen previous films of his. This allows them to link the taglines in 'Cagney is red hot in white heat' In Goodfellas it uses the quote directly from the film 'As far back as I remember I've always wanted to be a gangster' which is a famous quote from the film and straight away gives the audience an expectation of what they will see.
This research allowed us to get a good idea for what our taglines could contain and how we could make them relate to the audience, the concept and the title. We gathered together to brainstorm ideas for our own tagline.
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