Saturday 8 March 2014

Poster Research - Historic and contemporary examples of film posters

I have researched film posters of the past and present from varied genres, and found these examples. There is a clear evolution of film posters over time, with changes in style and use of colour. Film posters from the years 1930-1970 are presented as more of a spectacle and a theatrical production, however over time, and shown through posters from 1990-2013, posters have become less artistic with them all being photographs, and relying on technology.

A wider range of colours are used in the historic film posters, the posters appear as a piece of art work, with images being drawings, particularly in the case of the 1930's film 'Hell's Angels'. The most recognisable names associated with the film are in the largest fonts, shown in 'On The Waterfront' and 'Citizen Kane', making it an important factor in film promotion, however in more recent posters this is not shown as explicitly.

There are similarities between the two collection of posters, as genre is obvious through the colours used. The poster for 'The English Patient' is clearly a romantic film by the soft light colours, and the images of a man and a woman being joint protagonists, this is also seen in 'Casablanca', showing these features of posters having a constant meaning over time.

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