This video shows how we created our ancillary texts and trailer to be as a part of one larger promotional package and the ways in which these methods were effective.
We gained knowledge on how to create successful products through our research, website, trailer and poster deconstruction work, as well as the work we have undertaken relating to theory and theorists. This allowed us to make our products effective together.
If we were to carry out this project again, we would improve the overall effectiveness of the combination of our products by:
- creating a stronger and more consistent image for the name, 'Capital'
- including the production company logo (in all products) to create an obvious branded link
- researched further into stylistic ideas, including colour schemes, in order to make a stronger and more dominant link
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