For our trailer we wanted three different contrasting characters and I brainstormed different ideas and investigated the target audience as well as codes and convention of characters. I then made a collection of different mood boards to give us a clear insight in to our character options.
Mood board of a boho chic style:
The boho style takes hippy, vintage and Aztec fashion inspiration to create a chic style that gives an impression of a someone who takes pride and time in their appearance but wants to convey that they have a relaxed attitude.
This is a mood board on a girly girl character:
This girly style has different patterns, styles and colours which portray the characters feminine, delicateness and consciousness to impress people. The style is very friendly and approachable giving the impression the person is popular. Most people associated with this style are conventional girls that take fashion as a high priority.
This mood board is on a grunge styled girl:
This grunge styles implies rebelliousness, individuality and confidence. The character is not conforming to society but being themselves showing self assurance. There keen to experiment with different styles, accessories and patterns to show there bold confidence as it shows they are sure of there character and personality and do not need to have other peoples improvement or acceptance.
With this three styles taken in to consideration I made a brief video to show more styles as well as the music element.
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