We learnt about the changes in production and consumption of media, and how they undermine the traditional hierarchy of media
We also discussed the value of media texts.
-Communal value - shared purely for fun on aggregate sites such as YouTube, Vine and Flickr.
example:
-Civic value - created to help society and spread information, e.g citizen journalism.
examples
- Creative value - media texts which show genuine talent, but the creators aren't professionals
example
We hope that our trailer will obtain creative value, and that we can harness the power of social media to promote and advertise our film.
Also since our film is independent, it will rely strongly on the power of we media to obtain success
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